FitnessGenes Ltd.

FitnessGenes Ltd. is a UK-based company that provides personalized DNA testing services aimed at enhancing fitness and health outcomes through tailored genetic insights. FitnessGenes Ltd. , founded in 2013 in Oxford, UK, specializes in personalized DNA testing services that allow users to optimize fitness and health based on genetic data.

The company has successfully raised USD 5 mn in Series A funding in May 2017, led by SGHF. The firm has completed two deals to date. FitnessGenes specializes in personalized DNA testing services focused on fitness and health optimization. Their primary offerings include a comprehensive DNA analysis kit that provides over 160 fitness and health reports, delivering tailored insights and recommendations based on individual genetic profiles.

The service helps users understand how their genetic makeup influences their nutrition, exercise routines, and overall health, enabling informed decisions about weight loss, muscle building, endurance training, and wellness management. FitnessGenes serves a diverse customer base across multiple international markets, including the UK, Europe, and North America, providing both first-time DNA decoders and customers with existing DNA data the opportunity to enhance their health and fitness journeys. FitnessGenes generates revenue through direct-to-consumer transactions, primarily from the sale of their DNA analysis kits and data upload services. The flagship product, the DNA Analysis Test, is priced at GBP 299, allowing first-time users to access all reports and personalized recommendations following a one-time home saliva test.

For customers who already possess DNA data, the DNA Data Upload service is available for GBP 129, granting instant access to the same range of reports and insights. The company maintains a straightforward transaction structure, where customers purchase these services directly through their website. Through these offerings, FitnessGenes capitalizes on the growing demand for personalized health solutions in the fitness and wellness sector. In May 2017, FitnessGenes Ltd.

raised USD 5 mn in Series A funding, which will be utilized to enhance product offerings and expand their market reach. The company is currently in the process of designing new products targeted for launch in the upcoming year. Plans include entering new geographic markets across Asia and Australia by late 2024, aiming to broaden their customer base and meet the increasing demand for personalized health solutions.