Fitlov FZ-LLC

Fitlov FZ-LLC is a Dubai-based platform specializing in personal training services, connecting clients with over 500 certified trainers to achieve diverse fitness goals through tailored programs. Founded in 2018 in Dubai, United Arab Emirates, Fitlov FZ-LLC provides a platform for personal training services. The firm has maintained a consistent business model and has not reported any significant pivots. Alberto Aguilar and Alvaro Zapata are the founders, with Alberto Aguilar serving as the CEO.

Fitlov has participated in one funding round, raising USD 500,000 in Angel funding on October 20, 2021, which represents the total amount raised to date. Fitlov primarily offers a platform for personal training services, featuring an extensive selection of over 500 highly qualified personal trainers across Dubai, Abu Dhabi, and Sharjah. The core product encompasses personalized fitness training programs that cater to a diverse client base, including individuals seeking weight loss, health improvement, and specialized fitness activities such as yoga, boxing, swimming, and more. The trainers at Fitlov undergo rigorous quality control, ensuring they possess the necessary certifications and experience to provide effective training.

This service is designed to facilitate the fitness journey of clients from various walks of life, addressing unique fitness goals, limitations, and preferences. Fitlov operates in the UAE market, appealing to a wide demographic that includes both budget-conscious consumers and those seeking premium, celebrity-level training experiences. Fitlov generates revenue primarily through per-session charges for personal training services, with prices starting at AED 199 per session. The business model operates on a direct-to-consumer basis, where clients can select trainers based on their specific needs and preferences.

This structure allows for flexibility, enabling clients to change trainers at any time without complications. The company also offers corporate wellness packages aimed at improving the health and fitness of workforces in various organizations. By maintaining partnerships with esteemed brands and providing a comprehensive app for booking services, Fitlov positions itself to capitalize on a growing demand for personalized fitness solutions within the region. In October 2021, Fitlov FZ-LLC raised USD 500,000 in Angel funding from individual investors.

The company plans to utilize this funding to fuel its expansion into other regions as part of a possible long-term strategy.