FitLife Brands, Inc.

Have updates for this profile? Please contribute data

= Subscriber Access Only

You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.

With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.

FitLife Brands, Inc. - overview

Location

Omaha, NE, US

Primary Industry

Food

About

FitLife Brands, Inc. is a US-based company specializing in a diverse range of nutritional products aimed at enhancing health and fitness outcomes for consumers. FitLife Brands, Inc. operates primarily in the nutritional products sector, offering various supplements to optimize athletic performance.


Headquartered in Omaha, US, the company has undergone strategic shifts to enhance its product offerings and market reach. Founded by individuals with extensive backgrounds in the fitness industry, FitLife Brands has established a firm presence in the market. FitLife Brands, Inc. primarily focuses on providing a comprehensive range of nutritional products designed to support various health and fitness goals.


Their core offerings include pre-workout supplements, protein powders, and other performance-enhancing nutritional products marketed under various brands such as PMD Sports and iSatori. These products are formulated to optimize athletic performance, promote muscle growth, and aid in weight management, with an emphasis on high-quality ingredients and effective formulations. The target customer base for these products comprises fitness enthusiasts, athletes, and individuals seeking to improve their overall health and wellness. FitLife Brands' products are distributed mainly across the continental United States, catering to both retail consumers and wholesale clients.


FitLife Brands, Inc. generates revenue primarily through direct-to-consumer sales as well as through partnerships with retailers and wholesalers. Revenue transactions typically occur when customers purchase regular-sized items, which qualify for free shipping on orders exceeding USD 49. 99.


Additionally, the company offers a satisfaction guarantee, reinforcing customer trust and encouraging repeat purchases. The pricing structure for their flagship products, such as PMD Sports Pump Fuel, generally ranges around USD 84. 99 per unit, appealing to a broad segment of the fitness market. This transactional approach enhances customer loyalty while facilitating consistent revenue streams through both individual sales and potential subscription models for recurrent buyers.


Primary Industry

Food

Sub Industries

Health Foods & Nutritional Supplements

Website

www.fitlifebrands.com

Verticals

E-commerce, Manufacturing

Total Amount Raised

Subscriber access only

FitLife Brands, Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedMusclePharm Corporation-

Displaying 1 - 1 of 1

Time to go Pro

Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.