Fishtank Consulting

Fishtank Consulting is a Canada-based company specializing in AI-driven solutions and comprehensive digital transformation services, primarily focusing on the Sitecore platform to enhance user experience and operational efficiency. Founded in 2012 and headquartered in Calgary, Canada, Fishtank Consulting provides digital transformation solutions centered around the Sitecore platform. The firm has engaged in strategic collaborations and now operates as a subsidiary of Verndale, which acquired it in November 2025. The founder has a history of establishing successful enterprises in the tech sector.

Fishtank specializes in providing comprehensive digital transformation solutions primarily centered around the Sitecore platform. Their core offerings include Sitecore implementation, migration, and optimization services, along with proprietary products like TIDAL, a SitecoreAI accelerator. Fishtank's services enhance user experiences and improve operational efficiency for clients across utilities, healthcare, education, and professional services, serving notable clients such as ENMAX and Milliman. Fishtank generates revenue through project-based engagements, ongoing support contracts, and partnerships as an authorized Sitecore Platinum Partner.

The firm's flagship offerings, including TIDAL and Sitecore migration services, play a crucial role in its revenue model, reflecting the growing demand for enhanced digital marketing capabilities and AI-driven solutions. In November 2025, Fishtank Consulting was acquired by Verndale, allowing for the expansion of its service capabilities. The acquisition is expected to support the firm’s strategy of enhancing its digital transformation offerings and potentially entering new markets. Specific future product launches and geographic expansions have not been detailed, but integration into the Verndale portfolio will likely enable broader service delivery across North America.