Fishing-King GmbH

Fishing-King GmbH specializes in offering online courses for fishing licenses and selling a variety of fishing equipment across Europe, particularly targeting novice and experienced anglers. Fishing-King GmbH, founded in 2010 in Cologne, Germany, operates primarily in the field of fishing education and equipment retail. The company is co-founded by Hubertus Massong, who has a history of entrepreneurial ventures. In December 2021, Afinum Management GmbH and the company's management acquired a majority stake in Fishing-King, although the financial terms were not disclosed.

The company has conducted one known deal to date. Fishing-King is primarily focused on providing comprehensive online courses for obtaining fishing licenses throughout various regions in Europe. Their core offering includes an online platform where users can engage with educational content tailored to the fishing regulations and practices of specific German states, as well as other European countries such as Austria and Switzerland. In addition to the online courses, Fishing-King offers a wide range of fishing tackle, beginner sets, and accessories, catering to both novice and experienced anglers.

Their products facilitate the fishing experience, providing everything from starter kits for beginners to advanced tackle for seasoned fishermen. The company serves customers in Germany, Austria, Switzerland, and Luxembourg, targeting individuals seeking to enhance their fishing skills and obtain necessary certifications for legal fishing activities. Fishing-King generates revenue through its online course subscriptions, direct sales of fishing equipment, and promotional discounts for specific customer segments, including students and individuals with disabilities. The company employs a direct-to-consumer sales model, allowing clients to purchase courses and equipment directly through their online platform.

Customers typically enroll in the fishing license course, gaining access to educational materials and practical knowledge, while also exploring the shop for necessary fishing gear. The pricing structure is designed to be accessible, with promotional offers such as a 20% discount for eligible customers. Additionally, Fishing-King's revenue is bolstered by their proprietary products, including beginner fishing sets and tackle tailored for various fish species, integral to their business model. With the acquisition by Afinum Management GmbH in December 2021, Fishing-King GmbH plans to expand its product range, including new gear and angling-related services.

The company aims to introduce additional online courses and potentially expand into new geographic markets in Europe by 2023. Recent funding is expected to support these initiatives, enhancing their online platform and broadening their equipment offerings.