FIRST

Founded in 1996 and based in New York, FIRST is a global brand experience agency specializing in experiential marketing through innovative events and experiences that enhance brand engagement. FIRST operates as a global brand experience agency, providing strategic marketing services centered on creating impactful events and experiences. Established in 1996 by Richard Waddington in New York, the company has maintained a consistent focus on experiential marketing without noted pivots in its business strategy. FIRST is independently operated and has developed a significant presence in major markets across the United States, Europe, and Asia, including operations in cities such as New York, London, and Singapore.

FIRST operates as a global brand experience agency, focusing on experiential marketing through the creation of innovative and connected events and experiences. The company's core offerings include full-service agency partnerships as well as the provision of specialized talent that can be embedded within client teams. These services are designed to foster engagement between brands and target audiences, effectively helping clients meet their marketing objectives. FIRST serves a diverse clientele that spans multiple industries, addressing the needs of prominent brands in technology, finance, and retail.

FIRST's revenue model is predominantly structured around project-based contracts and long-term partnerships with clients, which may involve both B2B engagements and direct-to-consumer initiatives. Clients typically engage FIRST for comprehensive marketing campaigns that may include strategic planning, creative development, and event execution. The company charges fees based on project scope and duration, which can vary significantly depending on the complexity of the services rendered, establishing tangible value for brands seeking to enhance market presence and consumer connection.