Fellow Barber Supply LLC

Fellow Barber is a grooming company offering premium barbershop experiences and high-quality grooming products designed for modern men. They provide a range of services and products that emphasize style and quality. Fellow Barber specializes in providing upscale barbershop services and grooming products. Founded in 2006 by Sam Buffa and William Tigertt, the company is headquartered in Brooklyn, US.

It has completed 2 deals, with its most recent deal occurring on July 21, 2022, when Sortis Holdings acquired Fellow Barber Supply LLC for an undisclosed sum. Fellow Barber specializes in elevated barbershop experiences and a line of premium grooming products that cater to the modern gentleman. Their core offerings include award-winning hair and shave products, such as pomades, mineral sprays, shampoos, conditioners, and specialized beard care items. These products are designed to cater to a diverse clientele that values quality grooming solutions for both everyday use and special occasions.

Fellow Barber's services primarily target urban males seeking contemporary, stylish haircuts that maintain a natural appearance, often marketed as "the haircut that doesn't look like you had a haircut. " The company operates in key metropolitan areas including New York, Los Angeles, and San Francisco, and its grooming products are distributed through select partners worldwide, enhancing accessibility for their customer base. Fellow Barber generates revenue through a combination of direct-to-consumer sales and partnerships with retailers and wholesalers that carry their grooming products. Customers can purchase individual items or curated sets, with pricing for flagship products such as the Everyday Tonic and Strong Pomade reflecting the premium quality of the brand.

Transactions typically occur through in-store appointments at their barbershops or via online orders from their product line, which includes various personal care items. The business model also emphasizes a commitment to customer engagement through educational content on product usage, thereby enhancing customer loyalty and repeat purchases. The company’s revenue structure is supported by a strategic focus on both grooming services and high-quality consumer products, creating a robust ecosystem that appeals to their target demographic. Fellow Barber plans to leverage its recent acquisition by Sortis Holdings to expand its product offerings and market reach.

The company is designing new grooming products aimed at enhancing its portfolio, with specific launch dates to be announced in the near future. Additionally, Fellow Barber aims to enter new geographic markets, focusing on expanding its presence in major urban areas across the US and possibly exploring international markets by 2023. The recent acquisition funding will be utilized to support these initiatives, enhancing both product development and market expansion efforts.