Feel The World, Inc.

Feel The World, Inc. is dedicated to creating minimalist footwear, emphasizing natural foot movement and comfort through their innovative designs and flexible structures. Founded in 2009, Feel The World, Inc. operates from Broomfield, US, specializing in minimalist footwear that promotes natural movement.

The company was established by Isaac Wostrel-Rubin and is currently led by CEO Shamika Sheppard and Steven Sashen. In December 2020, TZP Group invested in Feel The World, Inc. , although financial terms were not disclosed. The firm has completed one deal.

Xero Shoes specializes in the design and manufacture of minimalist footwear, focusing primarily on barefoot shoes, sandals, and boots that prioritize natural foot movement and comfort. Their product offerings feature wide toe boxes, zero-drop heel designs, and flexible soles, enhancing posture, balance, and agility. These shoes are crafted with the innovative FeelTrue sole, providing protection while allowing feedback from the ground. Xero Shoes targets a diverse customer base across various demographics, including men, women, and children, with products available in over 97 countries, including the United States, Canada, Australia, and several European nations.

Xero Shoes generates revenue primarily through direct-to-consumer sales via their e-commerce platform, alongside partnerships with select retail and wholesale distributors. Their flagship offerings, such as the Prio and D-Trail sandals, highlight the brand's commitment to quality and minimalist design. Customers enjoy free standard shipping on orders over USD 99, promoting larger purchases. The company also employs promotional offers and targeted discounts to enhance customer engagement.

Following the investment from TZP Group in December 2020, Feel The World, Inc. aims to enhance its product line with new offerings focused on minimalist footwear. The company is targeting expansion into new markets, specifically in regions such as Europe and Asia, with plans to establish a presence by 2022. The recent funding will be utilized to support these new product launches and market expansions, ensuring sustained growth in the competitive footwear industry.