Feefo Holdings Limited
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Feefo Holdings Limited - overview
Established
2005
Location
Hants, -, UK
Primary Industry
Marketing/Advertising
About
Reevoo Limited is a feedback and review platform that empowers businesses to gather and analyze customer insights, enhancing engagement and decision-making within various sectors. Reevoo Limited operates as a feedback platform that allows businesses to collect customer reviews. Founded in 2005 and headquartered in London, UK, the company was acquired by Feefo Holdings Ltd. in August 2021.
The acquisition aimed to enhance Reevoo's technology and expand its reach. The current CEO is Jonathan Callcut, who has a history of leading innovative ventures. The company has successfully completed a total of 7 deals, with its most recent funding round being a Series C of GBP 3. 840 mn led by MMC Ventures, bringing the total amount raised to GBP 3.
840 mn and the current company valuation to GBP 17. 141 mn. Reevoo Limited offers a robust feedback and review platform that helps businesses collect and analyze customer feedback through verified reviews and enriched insights. Its services are aimed at enhancing customer connections across various sectors such as retail, travel, and healthcare, delivering actionable data for informed decision-making.
The platform is designed for adaptability in various geographical markets, including the United Kingdom and Australia, catering to both local and international clients. In the most recent fiscal year of 2024, Reevoo Limited reported a revenue of GBP 4,516,779. 70 and an EBITDA of GBP 2,538,773. 80, reflecting its operational performance and financial health.
Reevoo Limited plans to leverage its recent acquisition by Feefo Holdings Ltd. to invest in technology and product development. The company aims to expand its customer base and enhance its service offerings, with particular focus on new product launches and improvements. Specific geographic markets for expansion are being targeted, and funding from the recent Series C round will support these initiatives, allowing Reevoo to strengthen its competitive position in the market.
In 2025, Reevoo Limited raised USD 70 million in series A funding co-led by returning investors Khosla Ventures and Kleiner Perkins. Other unspecified investors also participated in the round.
Current Investors
Kreaxi, Eden Ventures, Kreos Capital
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Social Networking & Communication Platform, Web Applications, Sales & Marketing Software
Website
www.business.feefo.com/
Verticals
AdTech, Cloud Computing
Total Amount Raised
Subscriber access only
Feefo Holdings Limited - financials
| Fiscal Year Ended | Mar 31, 2015 | Mar 31, 2016 | Mar 31, 2017 | Mar 31, 2018 | Mar 31, 2019 | Mar 31, 2020 | Mar 31, 2021 | Mar 31, 2022 | Mar 31, 2023 | Mar 31, 2024 | Mar 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | 8,352,119 | 8,743,924 | 8,542,108 | 7,029,981 | - | 4,377,486 | - | - | - |
| % Revenue Growth (YoY) | - | - | - | 4.7% | (2.3%) | (17.7%) | - | - | - | - | - |
| EBITDA (USD) | - | - | (1,046,833) | (1,218,931) | (39,340) | 272,092 | - | (304,360) | - | - | - |
| Operating Income (USD) | - | - | (1,195,195) | (1,381,723) | (190,097) | 220,519 | - | (320,909) | - | - | - |
| Operating Margin | - | - | (14.3%) | (15.8%) | (2.2%) | 3.1% | - | (7.3%) | - | - | - |
| % EBITDA Margin | - | - | (12.5%) | (13.9%) | (0.5%) | 3.9% | - | (7.0%) | - | - | - |
| NET Income (USD) | (2,133,242) | (2,268,816) | (1,069,069) | (1,299,523) | (193,178) | 200,184 | (236,360) | (373,030) | - | - | - |
| % Net Margin | - | - | (12.8%) | (14.9%) | (2.3%) | 2.8% | - | (8.5%) | - | - | - |
Feefo Holdings Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Feefo Holdings Limited | - |
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