Fashion For Home
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Fashion For Home - overview
Established
2009
Location
Berlin, -, Germany
Primary Industry
Consumer Products
About
Fashion For Home is an online platform specializing in domain name sales, particularly targeting the fashion and home decor sectors, facilitating enhanced online presence for businesses and individuals. Founded in 2009 by Marc Appelhoff, Fashion For Home is a Berlin-based company that operates as a domain sales platform. In November 2015, the company was acquired by Home24, a portfolio company of Rocket Internet, REWE Group, Kinnevik, and JP Morgan Asset Management. FashionForHome.
com primarily offers the domain name "FashionForHome. com" for sale at a set price of USD 13,795 or via a payment plan of USD 574. 79 per month over 24 months. The platform is designed for individuals and businesses in the fashion and home decor sectors, featuring a user-friendly interface and secure payment options.
It also includes WhoIs Privacy Protection to safeguard client information, targeting geographical markets in North America and Europe. In the most recent financial year of 2019, Fashion For Home reported a revenue of USD 416. 14 mn, with an EBITDA of USD -35. 50 mn.
Revenue is primarily generated through the direct sale of domain names, allowing customers immediate access after purchase, typically within one to two hours, supported by a 100% satisfaction guarantee. Following its acquisition by Home24 in November 2015, the company aims to enhance its offerings in the home decor and online retail spaces. The integration under Home24's umbrella is expected to leverage synergies to expand market reach. Future plans may include the launch of additional products and a strategic focus on strengthening the brand's online presence and operational capabilities.
Current Investors
HV Capital, Rocket Internet SE, J.P. Morgan
Primary Industry
Consumer Products
Sub Industries
eMarketing/Digital Marketing, Furniture
Website
www.fashionforhome.com
Verticals
E-commerce, FinTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Fashion For Home - financials
| Fiscal Year Ended | Dec 31, 2009 | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | - | - | - | - | 21,407,480.5 | 243,807,000 | - | - | - |
| % Revenue Growth (YoY) | - | - | - | - | - | - | - | 1038.9% | - | - | - |
| EBITDA (USD) | - | - | - | (1,155,576.9) | (11,619,456.5) | (4,724,304.8) | (2,701,672.1) | (46,300,000) | - | - | - |
| Operating Income (USD) | - | - | - | (1,181,738.3) | (12,316,763.6) | (5,481,086.7) | (9,180,114) | (57,629,000) | - | - | - |
| Operating Margin | - | - | - | - | - | - | (42.9%) | (23.6%) | - | - | - |
| % EBITDA Margin | - | - | - | - | - | - | (12.6%) | (19.0%) | - | - | - |
| NET Income (USD) | (135,150.4) | (652,624.7) | (1,247,500.8) | (1,076,592.9) | (12,828,364.5) | (5,553,423.5) | (9,596,481.4) | (59,880,000) | - | - | - |
| % Net Margin | - | - | - | - | - | - | (44.8%) | (24.6%) | - | - | - |
Fashion For Home - employee data
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