Farm Market iD

Farm Market iD specializes in providing data-driven solutions for agricultural producers, enhancing decision-making through insights related to farming operations and market dynamics. Farm Market iD was founded in 1973 and is headquartered in Westmont, US. The company focuses on delivering essential data and technology to the agriculture sector. In May 2009, it was acquired by Telematch, a company owned by Brook Venture Partners.

The CEO is Steve Rao, while Sokol Muja serves as the founder. Farm Market iD offers a suite of data-driven solutions designed for agricultural producers. Their core offerings include advanced insights into market trends and operational decision-making, aiding clients in optimizing their farming practices and supply chains. The services are utilized by farmers across North America, contributing to improved efficiency and risk management in agricultural operations.

Farm Market iD generates revenue primarily through subscriptions to its data and analytics platform, typically structured as annual contracts. These contracts may include various pricing tiers depending on the scope of services, such as standalone market insights or comprehensive data packages tailored to specific client needs. Looking ahead, Farm Market iD is focused on developing new data analytics products aimed at enhancing agricultural productivity, with plans for a phased rollout in the coming years. The company is also targeting expansion into emerging agricultural markets in Latin America and Southeast Asia by 2025.

The acquisition in May 2009 has positioned them to leverage new resources for these initiatives.