Fantix, Inc.'s Advertising Unit
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Fantix, Inc.'s Advertising Unit - overview
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Based in New York, US, Fantix, Inc. 's Advertising Unit is an AI-driven advertising platform specializing in targeted, performance-based marketing solutions. The company leverages machine learning and data analytics to optimize ad campaigns, ensuring advertisers reach relevant audiences while maintaining user privacy. In February 2025, Life360, Inc.
, a portfolio company of Band of Angels, DCM, Founders Fund, Bessemer Venture Partners, LaunchCapital, Bullpen Capital, BMW i Ventures, 500 Global, Seraph Group, Kapor Capital, Social Leverage Capital, Fontinalis Partners, Hinge Capital, EchoVC Partners, Expansion Venture Capital, Carthona Capital, Regal Funds Management, IAG Firemark Ventures, Sunstone Management, acquired Fantix, Inc. 's Advertising Unit. Fantix’s Advertising Unit offers AI-driven ad targeting, campaign optimization, and audience measurement tools. Its proprietary technology enables advertisers to identify high-value customers, optimize ad performance, and measure engagement using privacy-first AI solutions.
The platform also provides path-to-purchase effectiveness data, linking digital ad impressions to in-store actions for better ROI tracking. The company generates revenue through advertising partnerships, AI-driven ad placements, and data analytics services. By offering high-performing ad formats and predictive analytics.
Current Investors
Life360, Inc.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software
Verticals
AdTech, Artificial Intelligence
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Fantix, Inc.'s Advertising Unit - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out | Completed | Fantix, Inc.'s Advertising Unit | - |
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