Fanatics Holdings, Inc.
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Fanatics Holdings, Inc. - overview
Established
2002
Location
New York, NY, US
Primary Industry
Consumer Products
About
Fanatics, Inc. is a US-based leading digital sports platform that specializes in e-commerce, offering a diverse range of licensed sports merchandise and collectibles to enhance fan experiences. Founded in 2002 by founder Michael Rubin and headquartered in New York, US, Fanatics, Inc. operates as a prominent global digital sports platform, focusing on e-commerce and sports merchandise.
In October 2022, Fanatics Inc. raised USD 685. 49 million in venture funding led by new investor Clearlake Capital Group, with participation from another new investor LionTree. Returning investors Fidelity Investments, SB Investment Advisers, and Silver Lake along with other unspecified investors also participated in the round.
Fanatics, Inc. operates a comprehensive digital sports platform, providing licensed fan gear, jerseys, lifestyle apparel, and hard goods through Fanatics Commerce. In addition, the company offers Fanatics Collectibles, which includes trading cards and sports memorabilia, and operates Fanatics Betting & Gaming, featuring online sports betting and iGaming. With a customer base exceeding 100 million fans and partnerships with over 900 sports properties across North America, Europe, and Asia, Fanatics ensures products are widely available to enhance fan engagement.
Fanatics, Inc. generates revenue through various channels including direct-to-consumer sales, partnerships with sports leagues, and retail transactions. The company primarily operates via e-commerce platforms, where customers purchase licensed merchandise. Fanatics also benefits financially from partnerships with sports leagues, allowing collaborative product offerings.
The integration of betting services diversifies its revenue streams as well.
Current Investors
NFL Players Association, Major League Soccer, NHL Interactive CyberEnterprises, LLC
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores, Professional Sports/eSports
Website
www.fanaticsinc.com
Verticals
E-commerce, Manufacturing, Mobile Apps
Company Stage
Series H
Total Amount Raised
Subscriber access only
Fanatics Holdings, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Mitchell & Ness, LLC | - | ||||||||
| Buyout | Completed | LIDS Sports Group | - |
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