Family First Life, LLC

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Family First Life, LLC - overview

Established

2013

Location

Kennesaw, GA, US

Primary Industry

Insurance

About

Family First Life, LLC is a financial services company focused on providing life insurance solutions that safeguard families' financial futures through a wide range of insurance products. Founded in 2013, Family First Life, LLC is based in Kennesaw, US, and operates in the life insurance sector, catering to families across all 50 states. The company was acquired in February 2020 by Integrity Marketing Group, LLC for USD 3. 6 mn.


The leadership includes CEO Shawn Meaike and co-founders Anton Lulgjuraj, Christine Austin-El, and Ryan Manrique. Family First Life specializes in a diverse range of insurance products aimed at protecting families and their financial stability. The company offers core products including Mortgage Protection Insurance, Final Expense Insurance, Indexed Universal Life (IUL) Insurance, and Fixed Indexed Annuities (FIAs). These products address critical financial needs, such as ensuring mortgage obligations are met in the event of the policyholder's death, covering funeral expenses, and providing options for accumulating savings with interest linked to market indexes.


Family First Life generates revenue primarily through life insurance premiums collected from policyholders. Operating through a network of independent contractor insurance agents, the company facilitates direct sales of its products to consumers, leading to revenue accrued from premium payments on selected insurance products. This structure allows for personalized service tailored to individual family needs. Family First Life plans to expand its offerings and enter new markets.


The most recent acquisition by Integrity Marketing Group in February 2020 for USD 3. 6 mn positions the company to enhance its service capabilities. As part of its growth strategy, Family First Life intends to launch innovative insurance products aimed at addressing evolving family financial needs and seek new market opportunities within the United States.


Current Investors

Integrity Marketing Group LLC

Primary Industry

Insurance

Sub Industries

Life Insurance

Website

www.familyfirstlife.com

Verticals

InsureTech

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Family First Life, LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedFamily First Life, LLC-

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