FairPlay AI, Inc.

FairPlay AI, Inc. , headquartered in Los Angeles, US, specializes in AI-driven solutions that enhance fairness and compliance in the financial sector, aiming to mitigate hidden biases in automated decision-making processes. Founded in 2020, FairPlay AI, Inc. offers AI-powered services aimed at improving fairness in finance.

In February 2025, FairPlay AI, Inc. raised USD 10 million in series A funding co-led by Infinity Ventures, JP Morgan Asset Management, and Nyca. FairPlay provides a comprehensive suite of AI-powered solutions designed to enhance fairness and compliance within the financial sector. Their core product offering, Fairness-as-a-Service™, enables banks, credit unions, fintech companies, and specialty lenders to identify and mitigate hidden biases in their automated decision-making models.

This service facilitates a thorough assessment of applicant demographics, geographic equity, and the detection of biased proxies for protected classes. Additional features include model tuning to reduce disparities without increasing risk, re-underwriting declined loans to identify potentially overlooked qualified applicants, and continuous compliance oversight. FairPlay serves a diverse customer base, encompassing financial institutions across North America, Europe, and parts of Asia, with a focus on delivering transparent and auditable AI decisions that align with regulatory standards. FairPlay generates revenue through a subscription-based model, offering its Fairness-as-a-Service™ solutions to financial institutions and lenders.

Clients typically engage in multi-year agreements that provide access to the full suite of tools, including Fair Lending Analysis, Proxy Detection, and the Fairness Optimizer. Revenue is structured around tiered pricing plans based on the scale of services utilized, which are tailored to fit the specific needs of each institution. The firm's flagship services empower clients to automate model audits, achieve continuous compliance, and enhance decision-making processes, thus creating a direct financial incentive for maintaining fairness in lending practices. The transactional flow includes routine assessments of AI models, with clients regularly utilizing the insights provided to refine their lending strategies and regulatory reporting, ultimately driving both compliance and profitability.

The company plans to use the funding from February 2025 to expand its operations, strengthen development efforts, and scale its AI fairness solutions.