Faire Wholesale, Inc.

Faire Wholesale, Inc. is a US-based online wholesale marketplace that connects retailers with a diverse range of brands, facilitating efficient sourcing of unique products for small to medium-sized retailers. Founded in 2017 in San Francisco, US, Faire Wholesale, Inc. operates as an online platform enabling retailers to purchase wholesale products.

The company is founded by co-founders Max Rhodes, Marcelo Cortes, Daniele Perito, and Jeffrey Kolovson. Max Rhodes currently serves as the CEO. In November 2025, a consortium led by new investor WCM Investment Management, with participation from another new investor True North Fund and returning investor Baillie Gifford, acquired a stake in Faire Wholesale, Inc. for an undisclosed amount from employees and early shareholders.

The venture funding values Faire Wholesale, Inc. at USD 5. 2 billion post-money. Faire is an online wholesale marketplace that connects retailers with over 100,000 brands across various categories, including home decor, food and drink, and beauty and wellness.

The platform enables retailers to shop for a diverse range of products in one location, making it easier to access both well-known and niche brands. By facilitating direct relationships with brands, Faire enhances inventory offerings for small to medium-sized retailers, thereby improving the shopping experience. Revenue generation for Faire is primarily derived from a B2B model, where retailers purchase wholesale products directly from listed brands. The transaction structure typically involves retailers placing orders at wholesale prices, with Faire charging a commission on each sale or setting a minimal order threshold for initial purchases.

This model supports ongoing partnerships with brands and ensures a steady flow of new products, enhancing retailer experience and brand visibility. The company plans to utilize the November 2025 funding to offer liquidity to its employees and strengthen its expansion efforts in the B2B wholesale sector.