Fairbet Ltd.

Based in Malta, Fairbet Ltd. specializes in retail gaming solutions, focusing on sports betting and online casino experiences that cater to a diverse global audience. Fairbet Ltd. is dedicated to providing a comprehensive gaming platform, primarily for sports betting and online casino games.

Founded in 2004, the company is headquartered in Malta and has conducted a notable transaction on December 19, 2025. Fairbet was fully acquired by Meridian Gaming Ltd. , a subsidiary of Golden Matrix Group Inc. , enhancing its market offerings.

The company's founder information is not publicly available. Fairbet offers a robust platform for sports betting and online casino games, providing users with access to a wide range of betting options and gaming experiences. Their primary offerings include competitive odds on various sports events, as well as an extensive selection of casino games, such as slots and table games, designed to enhance user engagement and satisfaction. Launched with a focus on providing high-quality entertainment, Fairbet aims to cater to both casual bettors and serious gaming enthusiasts globally.

The company serves a diverse customer base, primarily targeting markets in Europe and other regions with a strong interest in online gaming and betting. By emphasizing responsible gaming and user experience, Fairbet positions itself as a leading choice for individuals seeking both sports betting and casino gaming solutions. Fairbet generates revenue through its betting and gaming operations, which involve transaction structures centered on online wagering. Clients place bets on various sporting events or engage with casino games, contributing to the overall revenue stream.

This revenue model is primarily direct-to-consumer, allowing users to access Fairbet's services through their online platform. Customers often benefit from promotional offers, such as welcome bonuses and free spins, designed to enhance user acquisition and retention. While specific pricing plans for individual products or services are not disclosed, the company's offerings encourage ongoing engagement and repeat participation from its client base, further solidifying its position in the competitive online gaming market. In January 2026, Fairbet Ltd.

will be fully acquired by Meridian Gaming Ltd. , a strategic move aimed at enhancing Meridian's service offerings and accelerating its growth trajectory. The acquisition will leverage the strengths of Fairbet's platform to expand into new geographic regions, targeting emerging markets in Europe and beyond. Recent funding from the acquisition will support the development of new gaming products and enhance existing services to strengthen user engagement and retention.