FAE Beauty Pvt Ltd.

FAE Beauty, based in India, specializes in vegan skincare and makeup products designed for brown skin tones, delivering a broad range of cosmetics that enhance natural beauty and promote inclusivity. Founded in 2019 by founder Karishma Kewalramani, FAE Beauty operates from Maharashtra, India, focusing on skincare and makeup tailored for diverse skin tones. In November 2025, FAE Beauty INR 17 crores in venture funding led by investor Spring Marketing Capital, with participation from investor Titan Capital. FAE Beauty International specializes in skincare and makeup products tailored specifically for brown skin tones, offering a comprehensive range of cosmetics that address the diverse needs of its clientele.

The company's core product line includes a serum foundation, comprised of 20 new nude shades that facilitate the enhancement of natural beauty while ensuring a seamless blend with various skin tones. Key offerings also encompass skincare solutions such as the FACE CARD Evening Exfoliator and a range of lip products including Lush Blush and Lip Whip, all formulated through consumer-driven research to meet the specific demands of their users. FAE Beauty International's products are marketed primarily to consumers in North America and Europe, directly targeting individuals who seek high-quality, inclusive cosmetic solutions for everyday and special occasions. Fae Beauty generates revenue through direct-to-consumer sales via its e-commerce platform and strategic partnerships with online marketplaces which ranges from USD 18 to USD 45.

90. The company will use the November 2025 funding to accelerate product development, launch new face-focused categories, and expand distribution across online and offline channels.