Factual Inc.

Factual Inc. is a data solutions provider specializing in geolocation and business data services, empowering businesses to utilize location data for enhanced decision-making and operational efficiency. Founded in 2008 in Los Angeles, US, Factual Inc. offers comprehensive data solutions aimed at leveraging location intelligence.

The company recently underwent a significant change when it was acquired by Foursquare Labs, Inc. in April 2020. Ela Stapley, the founder of Factual, has a history of entrepreneurship in the data and technology sector. The company has completed a total of 6 deals, with its latest funding round being Series B, where it raised USD 37.

123 mn, bringing the total amount raised to USD 37. 123 mn and its current valuation to USD 221. 037 mn. Factual is primarily known for its comprehensive data solutions that enable businesses to leverage location data effectively.

The company focuses on providing geolocation and business data services through its flagship offerings, which include a robust API for developers and a suite of data management tools tailored for various industries. These products are designed to solve challenges related to location intelligence, data accuracy, and real-time analytics, catering to use cases in sectors such as retail, advertising, and logistics. Factual serves a diverse client base that includes technology firms, advertising agencies, and retailers, which utilize its data to enhance customer targeting, improve operational efficiency, and drive business decisions. The company's solutions are available in major markets across North America, Europe, and Asia, thus expanding its reach to a global audience.

Factual generates revenue through a subscription-based model, offering clients access to its data solutions via tiered pricing plans that align with their specific data consumption needs. This transactional structure allows businesses to choose from various packages based on the volume of data and level of service required, fostering scalable solutions for both small businesses and large enterprises. Clients typically enter into contracts that outline the terms of service, including the duration and scope of data access, which solidifies long-term partnerships. Key revenue drivers for the company include its core data services, which have established a reputation for delivering high-quality, actionable insights to end-users.

Additionally, partnerships with third-party platforms further enhance Factual's market presence and contribute to its overall revenue framework. In the wake of its acquisition by Foursquare Labs, Inc. , Factual is poised to leverage its existing strengths to introduce new products that enhance geolocation capabilities, although specific release dates have yet to be disclosed. The company is planning to expand its services into additional geographic regions, with targeted efforts in Europe and Asia over the next two years.

The recent funding from the Series B round will support these initiatives, enabling the development of innovative solutions and bolstering the company's market presence.