Factmata Limited

Factmata Limited develops AI solutions to enhance online content moderation and analysis, providing businesses with tools to assess digital media credibility and quality, thus maintaining a reliable digital presence. Factmata Limited is a London-based company founded in 2016 that focuses on AI-driven content moderation and analysis. The company has participated in 3 deals, with the most recent deal completed on November 17, 2022, during which Factmata was acquired by Cision US Inc. , a portfolio company of Platinum Equity, for an undisclosed sum.

The company has raised a total of USD 1. 00 mn, primarily through a SEED funding round. Factmata specializes in developing artificial intelligence solutions aimed at enhancing online content moderation and analysis. The company's core product offerings include advanced algorithms that evaluate the credibility, bias, and quality of digital media, assisting businesses in maintaining a trustworthy digital presence.

These tools primarily cater to media organizations, publishers, and brands facing challenges related to misinformation and harmful content online. By delivering real-time assessments and recommendations, Factmata helps address critical issues concerning content integrity and audience trust, serving clients in North America, Europe, and parts of Asia. Factmata's revenue model is structured around subscription-based services, enabling clients to access its suite of AI-driven content analysis tools. Clients typically enter into annual or multi-year contracts tailored to their needs.

The pricing structure includes various package tiers that offer different levels of support and features, accommodating both small businesses and large enterprises. Clients benefit from comprehensive content evaluations and custom analytics dashboards designed to facilitate informed decision-making, ensuring substantial returns on their investments in content moderation and credibility assessment tools. Following its acquisition on November 17, 2022, by Cision US Inc. , Factmata aims to expand its product portfolio by investing in new technologies to provide a complete suite of innovative tools for brand management.

The acquisition will enable Factmata to leverage Cision's expertise and resources to enhance its offerings and facilitate further growth in its target markets.