eZar

Founded in 2017 and based in Seoul, South Korea, Iza Co. , Ltd. , dba eZar focuses on offering a variety of exchange-traded funds (ETFs) tailored to different investment approaches. As of 2024, the company is led by its representatives, Shin Jun and Shin Hee-min.

The company’s primary offerings focus on a diverse range of exchange-traded funds (ETFs) designed to cater to various investment strategies and asset classes. These products include equity-focused ETFs, such as those linked to the S&P 500, Dow Jones, and technology sectors, as well as fixed-income products targeting short-term bonds and high-yield assets. eZar’s ETFs provide investors with opportunities for income generation, capital appreciation, and risk mitigation across different market conditions. The end users of these products include retail investors looking for diversified portfolios and institutional clients seeking tailored investment solutions targeting both individual and institutional investors.

The company's revenue model is primarily driven by management fees collected from the assets under management (AUM) of its ETFs. The organization intends to expand its presence in Southeast Asia, specifically targeting markets in Vietnam and Thailand by the end of 2024.