Eyeota Pte Ltd.
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Eyeota Pte Ltd. - overview
Established
2010
Location
Singapore, -, Singapore
Primary Industry
Marketing/Advertising
About
Based in Singapore, and founded in 2010 by CEO Kristina Prokop, and Trent Lloyd, Eyeota Pte Ltd. is an audience technology company that provides audience targeting data and data management technology. In January 2018, Eyeota Pte Ltd. raised USD 12.
5 million in a Series B funding led by Jolt Capital, with participation from Qualgro, and Project A Ventures. In November 2021, Dun & Bradstreet, Inc. , a portfolio company of Ratos, agreed to acquire Eyeota Pte Ltd. from Project A Ventures, Global Brain, Headline, Headline Asia, Jolt Capital, and Qualgro for USD 165 million Eyeota provides an audience technology platform that helps clients transform data into addressable and privacy-compliant audiences to enhance the omnichannel campaign, deepen insights, improve marketing analytics, and reach new customers.
In addition, the company offers ID agnostic solutions, onboarding, Eyeota enrich, data desk, and more solutions. The acquisition enables Eyeota to offer more B2B audience platforms to its clients, which will help in engaging audiences across digital channels and global markets.
Current Investors
Lesing, Global Brain, Project A
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software, Application Integration Software, Analytics & Performance Software
Website
www.eyeota.com
Verticals
AdTech, Cloud Computing
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Eyeota Pte Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Announced | Eyeota Pte Ltd. | - |
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