Externalia Outsourcing Comercial
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Externalia Outsourcing Comercial - overview
Established
2009
Location
Barcelona, -, Spain
Primary Industry
Marketing/Advertising
About
Based in Barcelona, Spain, and founded in 2009 by its CEO Javier Vila, Externalia Gestion De Punto De Venta, Sl operates as a provider of outsourcing commercials in the FMCG and Pharma sector. In August 2022, Advantage Smollan Ltd, a portfolio company of Advantage Solutions Inc. , CVC Capital Partners, Leonard Green and Partners, and Smollan Group, acquired a majority stake in Externalia Gestion De Punto De Venta, Sl. Externalia Gestion De Punto De Venta, Sl offers comprehensive solutions including retail services such as point of sale management, point of sale audit, commercial consultancy, and tactical action; pharma services including pharma delegate, pharmacy activators, and execute actions such as massive implantation of materials, assemblies, and changes of planograms.
The company's client base includes Isabel, KH Lloreda, Indas, and Ordesa. Following the acquisition, Externalia Gestion De Punto De Venta, Sl plans to expand in various ways, through a broader client portfolio and expanded services to more distribution channels and the entry into sectors of activity other than consumer goods or pharmaceuticals.
Current Investors
Advantage Smollan Ltd
Primary Industry
Marketing/Advertising
Sub Industries
Consulting Services, Marketing/Advertising, Outsourcing, Systems Management Software, Sales & Marketing Software
Website
www.externalia.es
Verticals
Agtech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Externalia Outsourcing Comercial - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Externalia Outsourcing Comercial | - |
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