Exterior Plus, S.L.

Exterior Plus, S. L. is a Spanish company specializing in outdoor advertising, providing innovative solutions through digital and traditional media across various sectors, including airports and urban spaces. Exterior Plus, S.

L. , founded in 2015, is based in Madrid, Spain. The company focuses on outdoor advertising, connecting brands with audiences in high-traffic environments. Its CEO, Pablo Ayala, leads the organization, which was acquired by H.

I. G. Capital in December 2015. The firm has executed one deal since its inception, reflecting its strategic growth initiatives.

Exterior Plus specializes in outdoor advertising solutions, focusing primarily on high-quality digital and traditional advertising formats. The company operates in five main business sectors: Airports, Urban Furniture, Parking, Shopping Centers, and Large Format advertising. Each segment is designed to connect brands with valuable audiences through impactful advertising environments. Exterior Plus manages over 90 shopping centers across Spain, providing a robust platform for advertisements, and has a strong presence in public transport hubs, including major airports like Madrid and Barcelona.

The company's products are crafted using advanced materials and technology to enhance visual appeal and effectiveness, targeting specific demographics such as millennials, executives, families, and Generation Z across various urban environments in Spain and other European markets. In the most recent fiscal year, 2023, Exterior Plus reported a revenue of EUR 51,126,552. 6 with an EBITDA of EUR -9,977,598. 2.

The company generates revenue through structured partnerships with advertising agencies, brands, and local governments, facilitating business transactions that typically involve contract-based agreements for advertising space across their platforms. Clients include retailers and corporations aiming to enhance brand visibility in high-traffic areas, with revenue streams coming from both long-term contracts and specific campaign placements. Exterior Plus is focused on expanding its presence and product offerings in the outdoor advertising market. The company plans to develop new advertising solutions aimed at enhancing brand engagement.

Furthermore, it is evaluating opportunities for geographic expansion into other European markets by 2025. Recent funding from H. I. G.

Capital will be utilized to support these growth initiatives, helping to solidify its position in existing markets while exploring new revenue streams.