Excel Sports Management LLC
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Excel Sports Management LLC - overview
Established
2022
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Founded in 2002, and based in New York, US, Excel Sports Management LLC is a sports management, and marketing agency. In 2020, Shamrock Capital Advisors invested in Excel Sports Management. Additionally, The company is led by Jeff Schwartz, Casey Close, and Mark Steinberg. And has offices in Los Angeles, Miami, Dallas, Chicago, and London.
In November 2025, Goldman Sachs announced that it will acquire Excel Sports Management LLC from Shamrock Capital. The company represents talent, brands, and marquee properties. Excel helps talent with drafting prospects and negotiating contracts, endorsements, social campaigns, cover stories, and projects as well as navigating the complexities of arbitration, transition into retirement, selecting performance support staff, tournament logistics, and marketing and strategic partnerships. Excel Media, builds narratives through original programming, branded content development, and media talent representation across traditional, digital, and emerging media platforms.
Furthermore, Excel's Property division specializes in forging partnerships between brands and sports teams. The Excel corporate events and hospitality helps create programs for major sports and entertainment events. Excel Brans Marketing helps corporate clients with their sponsorship and marketing investments. Excel Sports Management plans to use the funding raised in 2020 to expand its business reach.
Current Investors
Shamrock Capital
Primary Industry
Marketing/Advertising
Sub Industries
Corporate Event Management, Advertising Agencies & Media Buyers, eMarketing/Digital Marketing
Website
www.excelsm.com
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Excel Sports Management LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Announced | Excel Sports Management LLC | - | ||||||||
| Add-on | Completed | Rep 1 Sports Group, Inc.'s football division | - | ||||||||
| Growth | Completed | Excel Sports Management LLC | - |
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