Excel Fitness Holdings, Inc.
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Excel Fitness Holdings, Inc. - overview
Location
Austin, TX, US
Primary Industry
Travel & Leisure
About
Excel Fitness Holdings, Inc. operates a network of over 160 fitness centers as a franchisee of Planet Fitness, focusing on delivering affordable gym membership services and fostering a supportive fitness community. Excel Fitness Holdings, Inc. provides gym services under the Planet Fitness brand, headquartered in Austin, US.
Founded by Patrick Rodda, the company has undergone significant strategic developments, including its acquisition by Olympus Partners in April 2022 from Altamont Capital Partners, enhancing its growth trajectory in the fitness market. CEO CJ Bouchard currently leads the organization. Excel Fitness specializes in gym membership services across its network of over 160 locations in states such as Texas, Oklahoma, and Georgia. The company emphasizes a welcoming environment and high cleanliness standards, offering state-of-the-art fitness equipment, group classes, and personal training to its diverse clientele seeking to improve their health and wellness.
Excel Fitness generates revenue primarily through membership fees structured around monthly subscriptions. This B2C model allows individuals to choose from various membership levels, providing access to fitness facilities and services. The company engages in promotional partnerships to enhance membership opportunities, focusing on value-oriented options for its clients. Following its acquisition in April 2022, Excel Fitness Holdings, Inc.
plans to leverage the support from Olympus Partners to expand its presence in the US market through targeted development and marketing initiatives. The company is actively looking into new market opportunities to enhance its footprint in the fitness industry.
Current Investors
Olympus Partners
Primary Industry
Travel & Leisure
Sub Industries
Fitness & Wellness Facilities
Website
www.excelfitness.com
Company Stage
Mature
Total Amount Raised
Subscriber access only
Excel Fitness Holdings, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | KSMA Group | - | ||||||||
| Secondary Buyout | Completed | Excel Fitness Holdings, Inc. | - | ||||||||
| Buyout | Completed | Excel Fitness Holdings, Inc. | - |
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