ExactTarget, Inc.

ExactTarget, Inc. specializes in engagement marketing, offering tools that enhance customer relationships and drive growth through integrated marketing solutions across various channels. Founded in 2001 in Indianapolis, US, ExactTarget, Inc. provides digital marketing solutions.

In 2012, the company raised USD 161. 5 mn through an IPO and was later acquired by Salesforce. com in July 2013 for USD 2. 5 bn at USD 33.

75 per share. ExactTarget offers a suite of engagement marketing tools, including its core product, the Marketing Cloud Next platform. This platform integrates channels like email and social media to create cohesive customer journeys while leveraging AI for real-time personalization. Target clients include retailers and B2B firms across North America, Europe, and Asia-Pacific, with a focus on optimizing marketing efforts.

In 2012, ExactTarget reported a revenue of USD 292. 27 mn and an EBITDA of USD 2. 97 mn, generated primarily through subscription-based pricing for its Marketing Cloud Next platform. After its IPO in March 2012 and subsequent acquisition in July 2013, ExactTarget is focused on expanding its Marketing Cloud Next platform and entering new markets.

The funds from the IPO have been allocated towards product development and market expansion strategies.