ExactTarget, Inc.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
ExactTarget, Inc. - overview
Established
2001
Location
Indianapolis, IN, US
Primary Industry
Software
About
ExactTarget, Inc. specializes in engagement marketing, offering tools that enhance customer relationships and drive growth through integrated marketing solutions across various channels. Founded in 2001 in Indianapolis, US, ExactTarget, Inc. provides digital marketing solutions.
In 2012, the company raised USD 161. 5 mn through an IPO and was later acquired by Salesforce. com in July 2013 for USD 2. 5 bn at USD 33.
75 per share. ExactTarget offers a suite of engagement marketing tools, including its core product, the Marketing Cloud Next platform. This platform integrates channels like email and social media to create cohesive customer journeys while leveraging AI for real-time personalization. Target clients include retailers and B2B firms across North America, Europe, and Asia-Pacific, with a focus on optimizing marketing efforts.
In 2012, ExactTarget reported a revenue of USD 292. 27 mn and an EBITDA of USD 2. 97 mn, generated primarily through subscription-based pricing for its Marketing Cloud Next platform. After its IPO in March 2012 and subsequent acquisition in July 2013, ExactTarget is focused on expanding its Marketing Cloud Next platform and entering new markets.
The funds from the IPO have been allocated towards product development and market expansion strategies.
Current Investors
Insight Partners, SV Angel, Battery Ventures
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Email, Sales & Marketing Software
Website
www.exacttarget.com
Company Stage
Mature
Total Amount Raised
Subscriber access only
ExactTarget, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Realync Corp. | - |
Displaying 1 - 1 of 1
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.