Exact Customer, LLC

Based in Connecticut, US, and founded in 2002 by co-founders Steve Jacoby and Eric Bloomfield, Exact Customer, LLC operates as a digital marketing agency that focuses on providing high-value purchase leads of high-intent consumers to the home services market. In December 2022, Gauge Capital, a middle-market private equity firm acquired Exact Customer, LLC. As of December 2022, the company has managed over 2,000 campaigns across all digital channels including SEM, SEO, Display, Affiliate, Lead Aggregators, etc. Exact Customer, LLC provides a lead aggregator management system that enables one to get a cross-sectional view of entire marketing campaigns.

The system offers various features like detailed vendor-level data, connecting vendor front-end data to client back-end data, demographic segmentation, data scrubbing and validation, a proprietary algorithm which leverages customer data to match the appropriate lead opportunity, and lead duplication management. The company's customer utilizes first and third-party data to aggregate and assesses leads from multiple channels, including email, pay-per-click, and publishers. In addition, the company offers data solutions that enables organizations to realize continuous improvements in both marketing activities and customer acquisition systems. Following the acquisition, the company plans to invest in sales and marketing, mergers and acquisition, and vertical expansion.