Eventric, Inc.

Based in the US, Eventric, Inc. , operates as a provider of tour and live event management software solutions for the entertainment industry. Based in Chicago, the US and founded in 2000, Eventric, Inc. provides software solutions for tour and live event management.

Its flagship product, Master Tour, assists artists and production teams in managing logistics and operations. In October 2024, Eventric, Inc. Master Tour offers a comprehensive suite of professional tour management software designed to streamline logistics and communication for the live music and event industry. The platform provides tools for tour planning, resource management, crew coordination, and centralized communication, enabling users to manage all aspects of a tour from initial planning to execution.

It caters to various roles within a tour, including tour managers, artists, and crew members, allowing for better collaboration and improved organizational efficiency. Revenue generation for Master Tour is primarily structured around subscription-based models, with formal agreements allowing users access to its suite of software tools. Customers can choose from short-term trials and various subscription tiers that offer different levels of service based on user requirements. The platform accommodates a vast audience, from small bands to large-scale productions, ensuring that performance professionals can scale their usage according to their specific needs.

Partnerships with venues and promoters further enhance revenue opportunities by integrating services that improve the user experience within the broader live entertainment ecosystem. The company plans to fast-track its product development, expand its go-to-market initiatives, and enhance day-to-day operations following its recent funding round.