Eventifier

Eventifier is a technology company that provides a comprehensive platform for managing virtual, hybrid, and in-person events, facilitating engaging interactions and experiences for attendees and organizers alike. Eventifier is an event management platform that enhances the planning and execution of various types of events. The company is headquartered in Chennai, India. In February 2015, Eventifier was acquired by BookMyShow for USD 1 mn, marking a strategic pivot in its operational focus.

The company has successfully completed three deals since its inception, with its latest round being an Add-on Trade Sale led by BookMyShow. The total amount raised by Eventifier is USD 0. 50 mn. Eventifier specializes in delivering a comprehensive event management platform designed to facilitate virtual, hybrid, and in-person events.

The core product offerings include a robust software solution that allows users to create engaging event experiences, providing features such as real-time attendee interaction, ticketing, scheduling, and analytics. These tools enable event organizers to cultivate a dynamic atmosphere akin to live events, fostering connectivity and engagement among participants. Eventifier serves a diverse clientele, encompassing industries such as technology, education, and corporate sectors, with customers ranging from small businesses to large enterprises. The platform is marketed globally, with significant penetration in North America, Europe, and Asia-Pacific regions, thereby addressing the needs of attendees and organizers across various geographical markets.

Eventifier generates revenue primarily through subscription-based pricing models, offering various plans tailored to meet the needs of different clients. Typical transactions involve clients purchasing access to the platform for hosting events, which could range from single events to comprehensive annual packages for ongoing use. The pricing structure includes options for one-time event solutions as well as longer-term partnerships that allow organizations to scale their event programs efficiently. Specific flagship products include their hybrid and virtual event solutions, which provide a seamless user experience for attendees and organizers alike.

These subscription services enable consistent revenue generation while fostering long-term relationships with clients as they leverage Eventifier's technology for their event management needs. Following its acquisition by BookMyShow, Eventifier plans to leverage the recent funding from the acquisition to enhance its product offerings and expand into new markets. The company is focusing on the development of innovative features for its platform, with an eye on launching these updates in the next year. Additionally, Eventifier is targeting expansion in Asian and European markets by the end of 2023, aiming to reach a broader audience and improve its market presence.