Eureka Forbes Limited

Eureka Forbes Limited is an Indian company specializing in water and air purification solutions, along with home cleaning appliances, catering to health and environmental sustainability concerns among consumers. Founded in 1982, Eureka Forbes Limited is based in Mumbai, India, and operates primarily in the water and air purification markets. The company has grown to offer a diverse range of products while adapting its strategies to meet evolving consumer needs. The founder, Meenu Mohta, has played a pivotal role in establishing the company's vision.

In September 2021, Advent International acquired a 72. 56% majority stake in the company from Shapoorji Pallonji, strengthening its market position and paving the way for its listing on the BSE Limited. The company has completed 1 deal most recently on September 19, 2021. Eureka Forbes specializes in various water and air purification solutions, as well as home cleaning appliances.

Their offerings include advanced water purifiers, such as India’s first smart purifier and traditional RO and UV systems, designed to eliminate contaminants. They also provide air purifiers with cyclonic suction technology and robotic vacuum cleaners equipped with HyperSuction. These products cater to residential and business consumers in urban markets, emphasizing effective home hygiene solutions through features like real-time filter life monitoring and an accompanying mobile app. In the most recent fiscal year, 2021, Eureka Forbes reported a revenue of USD 240.

65 mn and an EBITDA of USD 15. 84 mn. The company generates revenue through direct sales of purification and cleaning products, along with service agreements for maintenance and filter replacements. Their business model includes both B2C and B2B elements, ensuring consistent revenue streams.

Eureka Forbes plans to leverage its recent acquisition by Advent International to support its growth strategy and strengthen its market position. The company aims to introduce new products designed to enhance its offerings in water and air purification, aligning with market trends focusing on health and sustainability. Furthermore, Eureka Forbes is exploring expansion into new geographic markets, with specific details to be announced in the coming years. The acquisition will provide the necessary resources to enhance its product development and market reach, thereby supporting ongoing growth initiatives.