Eunoia

Eunoia is a platform that enhances Online-to-Offline (O2O) retail, bridging physical and digital shopping. It offers merchants a headless commerce solution for efficient order management and customer engagement. Founded in 2015 in Singapore, Eunoia specializes in O2O retail solutions. The company has successfully completed three deals, with its latest funding round being a Seed round of USD 1.

19 mn, bringing the total amount raised to USD 1. 19 mn and valuing the company at USD 6. 39 mn. The founding team includes Afnan Nabi, Cat Cherry, Dinu Basnayake, Francesco Aiello, Zi Wee, with Lavish Shridhar and Zi Wee serving as CEOs.

Eunoia provides an extensive platform for O2O retail, featuring a white-label headless commerce solution that assists merchants in order management, fulfillment, and payment processes. It also includes a customer engagement module for interactive content, rewarding users for milestone achievements, and the vMenu module tailored for restaurants to manage menus digitally while creating mobile-responsive websites. Clients include Frasers, ComfortDelGro, and Esplanade, with a market presence across Asia. In the most recent year of 2023, Eunoia reported a revenue of USD 222,906.

70, accompanied by an EBITDA of USD -88,754. The platform operates on a subscription-based model, allowing merchants to access various modules, including the vMenu module for restaurants, thereby encouraging sustainable client relationships. Eunoia is focused on launching new product features and expanding its market reach in Asia by the end of 2024. Recent funding from the Seed round will facilitate product development and market entry strategies.

Additionally, the company is looking to explore new geographic regions to increase its client base and service offerings. Golden Equator Capital has exited its stake in Eunoia, although financial terms were not disclosed.