ETS Performance, LLC
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ETS Performance, LLC - overview
Established
2010
Location
Woodbury, MN, US
Primary Industry
Travel & Leisure
About
Based in the US, ETS Performance, LLC, operates as a provider of Wellness and Fitness Services. Based in Woodbury, the US and founded in 2010, ETS Performance, LLC specializes in athletic performance training. The company has evolved to offer a range of training programs aimed at enhancing athletic capabilities. In fall 2025, VMG Partners acquired a minority stake in ETS Performance.
Financial terms were not disclosed. ETS Performance specializes in athletic performance training, focusing on enhancing explosive speed, strength, and resilience for youth and professional athletes. Their training programs include Youth Speed Plus for younger athletes, Total Performance sessions for ages 12 and up, Combine Prep for high school and collegiate athletes, and tailored Pro Training for professionals. Each program is conducted in small-group settings by certified coaches, ensuring personalized attention and expert guidance.
ETS Performance generates revenue through various athletic training programs offered to individual athletes and teams. The business model includes direct-to-consumer transactions for individual athletes and partnerships with schools and sports clubs for team training packages. Clients can choose from single-session enrollments or multi-session packages, and the company may also offer exclusive camps or clinics for specialized training experiences. The company plans to expand its training offerings and enhance its market presence following the acquisition by VMG Partners in fall 2025.
Current Investors
VMG Partners
Primary Industry
Travel & Leisure
Sub Industries
Fitness & Wellness Facilities, Commodity Chemicals
Website
www.etsperformance.com/
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
ETS Performance, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | ETS Performance, LLC | - |
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