Eton AB
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Eton AB - overview
Established
1928
Location
-, -, Sweden
Primary Industry
Consumer Products
About
Established in 1928 and based in Sweden, Eton AB is a Swedish clothing manufacturer and retailer providing shirts and accessories for men. The company was founded by Annie Pettersson and David Pettersson. In December 2015, EQT acquired Eton from Litorina Capital Management. Based in Sweden, Eton AB operates as a provider of shirts, t-shirts, vests, overshirts, and many more.
Eton AB, founded in Sweden in 1928, is a leading luxury menswear brand known for quality shirts and accessories. It combines heritage craftsmanship with innovation, sustainability, and global expansion, serving customers in over 50 countries. In June 2025, EQT exited its stake in Eton AB. Financial terms of the transaction were not disclosed.
Eton AB Shirts offers luxury men’s dress shirts, casual shirts, evening shirts, ties, pocket squares, scarves, and accessories, plus custom-made and e-commerce retail services. Eton AB generates revenue by selling luxury men’s shirts and accessories through wholesale channels, branded retail stores, and a growing direct-to-consumer e-commerce platform. Geographic expansion, product innovation, and strategic partnerships drive sales across Europe, North America, and select global markets. Eton AB aims to expand global reach, invest in digital infrastructure, enhance omnichannel retail, innovate products, and strengthen sustainability, leveraging new investor backing to accelerate growth in emerging markets and deepen customer engagement.
Current Investors
Primary Industry
Consumer Products
Sub Industries
Clothing, Accessories
Website
www.etonshirts.com/
Verticals
E-commerce
Company Stage
Mature
Total Amount Raised
Subscriber access only
Eton AB - timeline of key events
Eton AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Unspecified Exit | Completed | Eton AB | - | ||||||||
| Secondary Buyout | Completed | Eton AB | - | ||||||||
| Buyout | Completed | Eton AB | - |
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Eton AB - employee data
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