ETMA, Inc.

ETMA, Inc. is a technology company specializing in travel and experience-based solutions, offering a platform that streamlines the discovery and booking of diverse travel experiences for businesses and consumers. Founded in 2016, ETMA, Inc. operates in Boston, US, providing a platform that enhances travel experiences through easy booking and management of local activities and tours.

The company has made three significant deals, with the most recent acquisition by Hopper (USA), Inc. on October 19, 2021, from Marriott International, Inc. and Wilson Sonsini Goodrich & Rosati. The company is led by co-founders Emily Bernard and Ethan Hawkes, the latter currently serving as CEO.

ETMA, Inc. raised USD 12. 00 mn during its Series A funding round, led by Marriott Bonvoy, contributing to the total amount raised. ETMA, Inc.

offers a platform that specializes in providing travel and experience-based solutions for businesses and consumers. The company's core offerings include a suite of tools designed to facilitate the discovery, booking, and management of travel experiences, ranging from local activities to guided tours. These services aim to enhance the travel experience by addressing pain points such as ease of access to information, booking logistics, and personalized recommendations. ETMA primarily serves travel agencies, tour operators, and hospitality businesses, enabling them to integrate a variety of experiences into their offerings.

The platform reaches customers across North America, Europe, and parts of Asia, positioning itself as a key player in the global travel-tech market. ETMA, Inc. generates revenue through a business-to-business (B2B) model that leverages partnerships with travel agencies, hotels, and tour operators. The company implements a commission-based structure, where clients pay a percentage of each booking made through the platform.

This transactional framework allows ETMA to earn revenue based on the volume of experiences booked by its clients. Additionally, the company engages in subscription services, offering tiered pricing plans for its platform usage, which can include access to premium features for enhanced user experience. Flagship services within the platform are tailored to meet the needs of both large-scale enterprises and small businesses, ensuring a broad appeal across the travel industry. ETMA, Inc.

plans to enhance its offerings with new products aimed at improving user engagement and expanding functionality, although specific release dates have not been disclosed. The company is focused on expanding its presence in international markets, targeting regions in Europe and Asia for growth by 2023. The recent funding from the Series A round will support these initiatives, allowing ETMA to allocate resources towards product development and market expansion strategies.