Eskimo Software Ltd

Based in Ireland, Eskimo Software Limited operates as a B2B automotive CRM and lead-management software provider. The company provides automated lead capture, sales workflow management, showroom tracking, performance analytics, and advertising-platform integrations for vehicle dealerships. Based in Dublin, Ireland, and founded in 2016, Eskimo Software Limited provides cloud-based customer relationship management and lead-management software for automotive retail. Founder Conor Moran began developing Eskimo Lead Management to help dealers manage online enquiries, and the company later expanded from Ireland into the United Kingdom, Middle East, and Australia.

It won Ireland’s National Exporter of the Year award in 2024. Distilled Limited subsequently became its largest shareholder. As of September 2026, the company is led by its founder and CEO, Conor Moran. No former legal name was identified.

The company works with automotive manufacturers, dealer groups, dealer principals, sales managers, marketers, and sales teams to provide Eskimo Lead Management, a cloud-based CRM platform. The software captures online and offline enquiries, distributes qualified leads, records correspondence, automates email and SMS follow-ups, and manages customer journeys through sale. It integrates with WhatsApp, Facebook Messenger, Google Ads, Carzone, DoneDeal, and Cars Ireland. Dashboard tools analyse lead sources, conversions, inventory, expenses, advertising returns, and team performance.

Its software, implementation, training, and customer-support teams configure and support dealership and network deployments. The company’s revenue is generated by paid subscriptions to Eskimo Lead Management used by automotive dealerships and manufacturer networks. Customers purchase CRM capabilities covering lead capture, email, SMS, diaries, custom forms, analytics, showroom management, and integrations. Dealer groups can deploy the system across multiple sites, while vehicle brands can implement it throughout dealer networks.

Subscription plans have varying durations and automatically renew unless cancelled; pricing is not publicly disclosed, and prospects request demonstrations before purchasing. The company plans to grow its international automotive software business by entering additional markets, expanding export sales, and continuing product enhancements. Eskimo Software is deepening its United Kingdom presence through a 42-site Harris Maxus UK deployment and local business-development hiring, while supporting existing customers spanning Ireland, the Middle East, and Australia. Specific office openings and additional product-launch dates have not been disclosed.