Epom Sp. Z O.O.

Epom is a technology company that provides advanced advertising solutions, specializing in the development of comprehensive ad management platforms for advertisers, publishers, and ad networks across various markets. Epom is headquartered in Warsaw, Poland, and focuses on delivering advertising technology solutions. The company was founded by Sergey Chudnovsky and is currently led by CEO Anton Ruin. Epom received funding through a venture financing round in March 2014, raising a total of USD 1.

20 mn. The company has completed two deals to date, reflecting its steady growth in the adtech sector. Epom specializes in providing advanced advertising technology solutions, primarily through its flagship products: the Epom Ad Server and the Epom White-Label Demand-Side Platform (DSP). The Epom Ad Server enables businesses to create their own ad networks, manage partners, and handle campaigns effectively, catering to various end users including advertisers, publishers, and ad networks.

This platform supports a range of ad formats such as display, video, and native ads, allowing clients to optimize their ad placements and campaign performance. The White-Label DSP provides companies with the ability to rebrand and launch their own programmatic advertising solutions within days, integrating seamlessly with existing ad exchanges and supply-side platforms (SSPs). Epom's products are primarily targeted at clients in North America, Europe, and Asia, addressing the growing need for efficient digital advertising management across diverse markets. Epom's revenue model is structured around subscription and service fees associated with its software products.

Clients typically engage with the company through subscription plans, which may include monthly or annual payments based on the features and level of customization required. The pricing for the Epom Ad Server starts at approximately USD 212 per month, while the White-Label DSP is offered from USD 250 per month, providing businesses with scalable options depending on their advertising needs. Transaction structures involve B2B relationships, where agencies and advertisers leverage Epom’s technology to execute their digital advertising strategies. The company's revenue streams are reinforced by its ability to provide comprehensive support and optimization tools, enhancing client retention and satisfaction within the competitive adtech landscape.

Epom aims to expand its product offerings by developing new features for the Epom Ad Server and launching innovative tools designed for programmatic advertising by the end of 2024. Plans are in place to enter emerging markets in Southeast Asia and Latin America, targeting these regions for expansion by 2025. The company will utilize the funds raised in March 2014 to support product development and market entry initiatives.