Entrupy Inc.

Entrupy Inc. delivers AI-driven authentication solutions designed to combat counterfeit goods in retail and resale markets, enhancing product trust and minimizing fraud. Entrupy Inc. was founded in 2012 and is headquartered in New York, US.

The company specializes in advanced product authentication services, aimed at luxury brands and high-demand products like sneakers. The founders, Ashlesh Sharma and Vidyuth Srinivasan, have experience in technology and entrepreneurship. In July 2017, Entrupy completed a Series A funding round led by DG Daiwa Ventures, raising USD 2. 6 mn, which is the total amount raised to date.

Entrupy specializes in AI-driven solutions that provide advanced product authentication services aimed at combating counterfeit goods in the retail and resale markets. Their core offerings include a sophisticated authentication technology that utilizes unique fingerprinting capabilities, enabling invisible traceability of products throughout the supply chain. This technology is particularly tailored for luxury brands and high-demand products, such as sneakers, and boasts nearly 100% accuracy in identifying genuine items. Entrupy serves a diverse client base that includes over 20 top luxury brands, as well as retailers and resellers in various geographical markets, including North America, Europe, and parts of Asia.

The company addresses the critical challenge of ensuring product authenticity while also helping to minimize return fraud, thereby enhancing trust in transactions for both buyers and sellers. Entrupy generates revenue through a structured business model that includes partnerships and subscriptions with retailers and wholesalers. Clients engage with Entrupy's services by integrating their authentication technology into their operations, ensuring that products are verified before sale. This often involves a per-transaction fee or subscription-based pricing, which allows businesses to access Entrupy’s technology on an ongoing basis.

Entrupy's flagship services, including their AI authentication solutions, are designed to cater to both B2B relationships and direct-to-consumer transactions, enhancing the overall security and trust in the marketplace. The company's ongoing commitment to innovation is reflected in their regular updates and insights provided to clients, which further solidifies their position in the luxury and sneaker resale sectors. Entrupy plans to enhance its product offerings by developing new authentication solutions designed for emerging markets, with a targeted release by 2024. The company also aims to expand into Asia and South America, seeking to establish a presence in these regions by 2025.

The recent funding from the Series A round in July 2017 will support these initiatives by allowing Entrupy to invest in product development and regional market entry strategies.