Entropy

Entropy is a South Korean cosmetic company that focuses on innovative beauty products designed to enhance user experience and promote self-care. Their offerings aim to meet the needs of makeup enthusiasts and everyday consumers alike. Founded in 2022 and headquartered in Seoul, South Korea, Entropy Makeup specializes in creating a range of cosmetic products. The company has raised KRW 300 million in a recent funding round led by Spring Camp, bringing its total amount raised to KRW 300 million.

The company completed one deal as of October 31, 2025, signaling their growth in the competitive beauty market. Entropy® Makeup offers a variety of cosmetic products with a focus on innovative formulations that enhance beauty. Key products include the Slide-up Dough Cheek for an air-like finish and the Melt Softly on Your Lips line, which provides a creamy, blurred effect. Their product range is aimed at beauty consumers who value high-quality cosmetics and self-care, with a marketing focus on the South Korean and broader Asian markets.

The company also promotes wellness through its Self-Care Starts at Home line. Entropy® Makeup operates a direct-to-consumer sales model via its online platform, supplemented by retail partnerships. Products like the Charm Tint are priced at approximately 20,900 KRW, while the Organza Fit Spatula foundation retails for about 34,200 KRW. Their strategy includes promotional events and bundled offerings to enhance customer loyalty and sales.

With the recent funding of KRW 300 million raised in October 2025, Entropy plans to invest in the development of new products and expand its market reach. The company is targeting international markets for expansion by 2026, aiming to introduce innovative products that cater to evolving consumer needs.