Entropik Technologies Pvt. Ltd.

Based in India, Entropik Technologies Pvt. Ltd. specializes in advanced consumer and user research solutions, utilizing cutting-edge AI technology to provide insights into consumer behavior and user experience. Entropik Technologies Pvt.

Ltd. was founded in 2016 in Bangalore, India. The company focuses on consumer and user research through its innovative platforms. The current CEO, Ranjan Kumar, is one of the founders, along with Bharat Shekhawat, Jinit Patel, and Lava Kumar.

In February 2023, the company raised USD 25 mn in Series B funding, co-led by Bessemer Venture Partners and SIG Venture Capital, with participation from Alteria Capital, Trifecta Capital, and returning investor Bharat Innovation Fund. The total amount raised by the company up to this point is USD 25 mn. Entropik Technologies specializes in advanced consumer and user research solutions, primarily through its flagship products, Decode and Qatalyst, powered by proprietary Insights AI technology. Decode is an integrated consumer research platform that combines quantitative and qualitative methods, including in-context studies, media research, and shopper insights, aimed at providing a comprehensive understanding of consumer behavior.

Qatalyst focuses on user research, offering tools for moderated and unmoderated testing, live web and app testing, and capabilities to enhance user experience. These platforms analyze human emotions and behaviors using multimodal insights technology, capturing data through facial expressions and voice tonality. Entropik serves clients across various sectors, including fintech, healthcare, e-commerce, and retail, with a global footprint in North America, Europe, and parts of Asia. In 2023, Entropik Technologies reported a revenue of USD 5,848,693.

60, with an EBITDA of USD -3,000,115. 40. The company generates revenue through a subscription-based model for its Decode and Qatalyst platforms, where brands and agencies purchase subscriptions to conduct detailed market and consumer research. Following the recent Series B funding round in February 2023, Entropik Technologies plans to leverage USD 25 mn to disrupt consumer research for global brands and to develop products from India.

The company aims to expand its market presence across the US, Europe, and Asian regions, enhancing its reach by targeting specific markets within these geographic areas.