Ensogo

Ensogo is an online platform that specializes in e-commerce solutions, focusing on providing a marketplace for a variety of products and services to consumers in Southeast Asia. Founded in 2009 in Bangkok, Thailand, Ensogo operates as an e-commerce platform that connects consumers with various products and services. The company was co-founded by Daniel da Silva, Luiz De Almeida Carneiro, and Sia Desale, with Iris Chung serving as CEO. In June 2011, Ensogo was acquired by LivingSocial, a portfolio company of Amazon.

com, for undisclosed terms. The company has completed 2 deals with the most recent funding round being a Series A, raising a total of USD 2. 00 mn from investors including Rebate Networks. Ensogo primarily functions as an e-commerce platform, offering a diverse range of products and services tailored for consumers in Southeast Asia.

The platform facilitates various transactions by connecting buyers with sellers, encompassing categories such as lifestyle, travel, and retail products, thus serving a wide demographic of customers. Ensogo generates revenue primarily through transaction fees associated with product sales and services provided on its platform. These transactions are structured as direct-to-consumer sales where clients purchase products or services directly from the platform. Each sale contributes to the company's revenue stream, creating a steady cash flow from its customer base.

As part of its growth strategy, Ensogo plans to expand its product offerings and enhance its platform with new features aimed at improving customer experience. The company is also targeting expansion into additional markets within Southeast Asia to increase its customer base and market presence. The recent funding from the Series A round will be utilized to support these initiatives, enhancing technological capabilities and marketing efforts to attract new users. In June 2011, Ensogo's acquisition by LivingSocial marked a significant pivot in its operational strategy, aiming for greater integration into a broader e-commerce ecosystem.