Endeavor Standard Sdn. Bhd.

Endeavor Standard Sdn. Bhd. is a social networking platform that connects affluent individuals with younger partners seeking financial support and companionship, primarily operating through its mobile application, Sugarbook. Founded in 2016 in Petaling Jaya, Malaysia, Endeavor Standard Sdn.

Bhd. operates the Sugarbook platform, facilitating connections between "Sugar Daddies" and "Sugar Babies". The company has undergone strategic adjustments to enhance its offerings since its inception. Darren Chan serves as both the CEO and founder, having established this platform to cater to a growing demand for specialized dating services.

To date, the company has raised USD 0. 10 mn in an ANGEL round on February 4, 2019, marking its most recent funding activity. The firm has successfully completed 2 deals in total. Sugarbook.

com operates as a leading social networking platform specializing in sugar daddy and sugar baby dating. The company primarily offers a mobile application that connects affluent individuals, referred to as "Sugar Daddies," with younger partners seeking financial support and companionship, known as "Sugar Babies. " Launched in 2017, Sugarbook emphasizes privacy and transparency within its user community, allowing members to verify their profiles through a blue tick feature. The platform caters to a diverse client base, including students, young professionals, and wealthy individuals across Asia and beyond, with over 3 million members globally.

Users engage with the app to negotiate the terms of their relationships, seeking both casual and more serious arrangements, thereby addressing the financial and emotional needs of its clientele. In the most recent fiscal year 2022, Sugarbook reported a revenue of USD 152. 5 mn. The firm operates through a subscription-based model, providing premium membership plans that enhance user experience.

Users can access a complimentary basic membership while premium memberships offer advanced messaging capabilities and increased privacy controls. Revenue is substantially driven by premium memberships, which allow for direct interactions between sugar daddies and sugar babies, fostering a specialized community and marketplace dynamic. Endeavor Standard Sdn. Bhd.

is currently focused on expanding its product offerings and geographic reach. The company has plans to introduce new features within the Sugarbook app, although specific release dates have yet to be announced. Additionally, Endeavor Standard is exploring entry into new markets across Southeast Asia by 2024, targeting regions with growing demand for its services. The funding raised in the 2019 ANGEL round will be utilized to support these expansion initiatives, enhancing platform capabilities and marketing efforts to attract new users.