En Voiture Simone

En Voiture Simone is an innovative online driving school in France that provides a comprehensive platform for obtaining a French B driving license, combining theoretical coursework with practical lessons. Founded in 2014 in Paris, France, En Voiture Simone specializes in online driver education services. The company has successfully completed 2 deals, with its most recent deal occurring on July 15, 2021. The latest funding round was a Series A, raising EUR 2.

050 mn led by Amundi Real Estate, bringing the total amount raised to EUR 2. 050 mn and achieving a current valuation of EUR 8. 941 mn. The CEO and founder is Edouard Rudolf.

En Voiture Simone operates as an online driving school providing comprehensive driver education services primarily focused on obtaining the French B driving license. The company streamlines the learning process by offering a digital platform that combines theoretical coursework with practical driving lessons delivered by certified instructors. Users can access unlimited online resources, including over 2,000 questions, 150 mock exams, and 140 instructional videos, all tailored to facilitate learning at a flexible pace. The service caters to a broad customer base, including first-time drivers, individuals seeking to retake their driving tests, and those transitioning from traditional driving schools.

En Voiture Simone operates across France, ensuring accessibility to its services nationwide, with certified instructors available in various localities to meet the needs of students. En Voiture Simone generates revenue through a structured pricing model for its driving education offerings, which includes a comprehensive driving package starting at EUR 599 or a monthly subscription option of EUR 199 over three months. The company directly engages consumers through its online platform, allowing students to purchase packages that encompass both theoretical knowledge (code) and practical driving lessons. Revenue is derived from individual transactions where users enroll in the driving program, as well as potential partnerships that may arise from collaboration with educational institutions or businesses seeking to subsidize employee driving education.

The pricing structure reflects the competitive positioning of En Voiture Simone, being approximately 35% cheaper than traditional driving schools, and highlights the potential for scalability within the online education space for driver certification. In July 2021, BYmyCar group acquired En Voiture Simone from Amundi Private Equity Funds and Supernova Invest. The company aims to utilize the recent funding to develop new educational products designed to enhance the user experience and expand its market reach. En Voiture Simone is strategically planning to enter additional European markets by 2023, thereby increasing its customer base across the continent.

The upcoming product launches will include enhanced online resources and innovative learning tools tailored to meet the evolving needs of drivers.