eMushrif

Based in Oman, eMushrif provides an innovative school transportation solution aimed at enhancing safety and efficiency for student rides through advanced technology integration. eMushrif, founded in 2016 and headquartered in Muscat, Oman, specializes in school transportation solutions. The company has successfully completed three deals, with its latest funding round raising USD 7. 5 mn, primarily led by Jasoor Ventures.

The founders, Adnan Alshuaili, Awadh Al Shukaili, and Issa Alshuaili, have a background in developing educational technology solutions, bolstering the company's credibility in this sector. eMushrif focuses on a comprehensive school transportation solution that incorporates a fully integrated transportation management system. This system digitizes school transportation, offering real-time monitoring and operational efficiency, thus addressing various challenges in student transport. The client base includes educational institutions in Oman, Kuwait, Egypt, and the UAE, with students and their parents as primary users.

The company's revenue model is subscription-based, where educational institutions pay for access to the platform's services, including real-time updates and route optimization. Schools negotiate terms based on their student numbers and required services, with tiered pricing plans available to meet diverse needs, reflecting the growing demand for safe educational transportation solutions. On January 11, 2026, eMushrif successfully raised USD 7. 5 mn in venture funding to facilitate regional expansion.

The company plans to scale operations in Saudi Arabia and the United Arab Emirates while continuing product and operational development in Oman and Kuwait. The recent funding will support these initiatives, allowing eMushrif to enhance its offerings and expand its market presence.