Empowerly, Inc.

Empowerly, Inc. is a US-based company that provides expert college counseling and admissions guidance, enhancing the college application experience for high school students aiming for prestigious colleges. Empowerly, Inc. offers personalized college counseling and admissions guidance to high school students.

Founded in 2016 in San Francisco, US, the company has completed four deals, with its most recent funding round being Series A on December 8, 2023, led by Conductive Ventures. The total amount raised to date amounts to USD 30. 64 mn, with a current company valuation of USD 76. 18 mn.

The co-founders include Changxiao Xie, Hanmei Wu, and Zornitsa Toure, while the CEO is Hanmei Wu. Empowerly specializes in expert college counseling and admissions guidance tailored for high school students. Its core offerings include personalized one-on-one counseling sessions, proprietary resources, and the Empowerly portal, which help students enhance their applicant profiles and successfully navigate the admissions landscape. Focused primarily on families aspiring for top-tier US colleges, Empowerly adapts its services to meet diverse needs across various educational backgrounds in major markets throughout North America.

Empowerly's revenue model is based on subscription services that give students access to counseling sessions and tailored resources. Clients can choose from various service packages, which may include personalized counseling, essay editing, and application reviews. Revenue is generated through direct-to-consumer transactions, with clients paying for packages upfront. Key offerings like the Empowerly Score® and application reviews by former admissions officers form an integral part of the company's value proposition.

In December 2023, Empowerly, Inc. raised USD 30. 64 mn in Series A funding, led by Conductive Ventures. The company plans to utilize this funding to enhance service offerings, improve AI product capabilities, and support the 2024 launch of its first mobile application in the US market.

Additionally, Empowerly aims to expand its reach into new geographic regions, furthering its mission to assist high school students in their college admissions journey.