Empower MediaMarketing, Inc.

Empower MediaMarketing, Inc. is a prominent U. S. -based agency specializing in media planning, buying, and creative production, renowned for its innovative marketing solutions and extensive client base.

Founded in 1985 in Cincinnati, US, Empower MediaMarketing, Inc. operates as an independent agency focusing on integrated marketing strategies. It has evolved its service offerings to incorporate advanced data analytics and technology, enhancing its media solutions for diverse clientele. The agency was founded by professionals with substantial experience in the marketing sector, though specific details about prior ventures are unavailable.

Empower, as America's largest woman-owned agency, provides a comprehensive suite of services centered around media planning, buying, and creative production. Their core offerings include integrated marketing strategies that leverage advanced data analytics and proprietary technology platforms to optimize campaign effectiveness. Empower's services aim to engage consumers through innovative media solutions and creative concepts, addressing challenges faced by brands in achieving their marketing objectives. The agency serves a diverse client base spanning various industries, including packaged goods, telecommunications, entertainment, and retail, with notable clients such as Procter & Gamble, Nike, and Unilever.

Empower operates in multiple geographical markets, including North America and select international locations, positioning its services to cater to both local and global brands. Empower generates revenue through a multifaceted transactional model that combines service fees for media planning and execution with performance-driven metrics. Clients typically engage with the agency through structured partnerships, encompassing both B2B and direct-to-consumer arrangements. The agency's revenue structure involves retainer agreements for ongoing services, project-based fees for specific campaigns, and performance incentives tied to the success of marketing initiatives.

While specific pricing plans are not disclosed, the agency’s model emphasizes the value of their integrated marketing approach and data-driven insights. In September 2025, Empower MediaMarketing, Inc. acquired Ocean Media LLC from Bison Capital.