Empower Brands

Founded in 1991, Empower Brands specializes in home improvement and restoration through a diverse portfolio of franchise brands, providing tailored services for outdoor living enhancements, residential cleaning, and disaster recovery. Empower Brands operates as a franchising company headquartered in Alpharetta, Georgia, US, focusing on home improvement solutions. Acquired by MidOcean Partners from Incline Equity Partners in January 2021, the company has conducted 2 total deals since its founding. Empower Brands operates through a diverse portfolio of franchise brands that deliver a range of services primarily focused on home improvement and restoration.

Its core offerings include deck and patio design and installation through Archadeck Outdoor Living, eco-friendly lawn care services via Canopy Lawn Care, and fabric and electronics restoration by FRSTeam. The company also provides commercial and residential cleaning services through JAN-PRO Systems International and outdoor lighting solutions via Outdoor Lighting Perspectives. Each franchise brand is designed to address specific customer needs, from enhancing outdoor living spaces to restoring properties after disasters. Empower Brands serves a broad clientele, including homeowners, property managers, and businesses across the United States, Canada, and select international markets, ensuring they cater to a variety of user needs, such as aesthetic enhancement, disaster recovery, and maintenance of outdoor environments.

Empower Brands generates revenue through franchise fees, ongoing royalty payments, and service contracts with its franchisees and end clients. Transactions typically occur within a B2B framework, where franchisees pay initial start-up costs to join the Empower network, followed by regular royalty fees based on their sales performance. The services provided by the franchisees, such as custom outdoor installations, lawn care programs, and cleaning services, are priced competitively within their respective markets. Each franchise brand may offer tiered pricing structures based on the scope of services required; for instance, Archadeck Outdoor Living may charge different rates for various outdoor structure designs and installations.

This multi-faceted revenue model, combining franchisee contributions and direct service transactions, forms the financial backbone of Empower Brands as it continues to expand its footprint in the home services industry. In the upcoming period, Empower Brands aims to launch new franchise offerings designed to further enhance its service portfolio, with specific products expected to be unveiled by the end of 2023. The company is also planning to expand its operations into additional markets across Canada and select regions in Europe by 2025. Proceeds from the most recent acquisition in January 2021 are anticipated to be instrumental in supporting these growth initiatives, driving brand development and market penetration as Empower Brands continues to build on its established framework in the home improvement sector.