EMMA

Based in France, Edailabs SAS doing business as EMMA provides an innovative English language learning platform that leverages advanced AI technology to facilitate personalized and interactive learning experiences for users. Their approach enhances engagement and effectiveness in language acquisition. Edailabs SAS doing business as EMMA is a language learning company founded in 2023 by Etienne Genvrin and headquartered in Paris, France. It focuses on creating an AI-powered application offering personalized English learning experiences.

In December 2025, EMMA raised EUR 5 million in funding co-led by Breega and Educapital, with participation from Yellow, Seedcamp, and Dmg Ventures. EMMA's primary offering is an AI-powered language learning application featuring a fully realized 3D interactive tutor. This application allows users to engage in natural conversations by providing real-time corrections and adapting to individual learning levels and interests. It targets students, professionals, and casual learners across North America, Europe, and parts of Asia, aiming to address challenges associated with traditional language learning methods by providing a more immersive experience.

EMMA operates on a subscription-based revenue model, enabling users to access the app’s features directly. This direct-to-consumer approach supports flexible user engagement, allowing individuals and families to practice conversational skills without the constraints of traditional educational environments. The pricing plans are structured to cater to diverse user segments, promoting accessibility to its innovative learning experience. In December 2025, EMMA plans to leverage the EUR 5 million raised in funding to expand into new markets and enhance its product offerings.

The company is focusing on developing additional features and possibly launching new products tailored to various demographics. Specific target regions for expansion include additional European countries and parts of Asia, with the aim to increase its user base and improve accessibility to quality language education.