Embrace Mobile, Inc.

Embrace Mobile, Inc. provides a user-focused observability platform designed to enhance performance monitoring and troubleshooting for mobile and web applications, enabling organizations to optimize user experiences. Founded in 2016 in Culver City, US, Embrace Mobile, Inc. specializes in observability solutions for mobile and web applications.

The company was co-founded by Eric Futoran, Eric Wang, Fredric Newberg, Rebecca Thomas, Sage Ramadge, and Vivian Xu. Recently, the firm secured USD 20 mn in Growth funding on July 13, 2023, led by New Enterprise Associates, with participation from AV8 Ventures, Eniac Ventures, and Greycroft Partners, raising the total amount to USD 20 mn after this round. The company has completed five deals to date. Embrace offers a comprehensive user-focused observability platform, primarily powered by OpenTelemetry, aimed at enhancing the performance monitoring and troubleshooting capabilities for mobile and web applications.

The core product suite includes Real User Monitoring (RUM) for both mobile and web, enabling organizations to capture 100% of user sessions while automatically collecting data pertaining to crashes, application not responding (ANRs), network issues, and performance metrics. This platform is designed to address the complexities of mobile app environments and modern web applications, ensuring visibility into user experiences and technical performance. Embrace serves a diverse range of industries, including e-commerce, travel, media, entertainment, and gaming, catering to frontend teams and engineering organizations globally, with customers leveraging their solutions to optimize user engagement and operational efficiency. Embrace operates on a subscription-based revenue model, where clients typically engage with the company through annual or monthly service agreements.

The firm’s offerings include various tiers of pricing plans that correspond to the depth of insights and monitoring capabilities provided, with particular emphasis on their flagship products like Mobile RUM and Web RUM. Customers include businesses from multiple sectors that require advanced observability tools to enhance user experiences and address performance challenges, thus driving revenue through both direct-to-consumer and B2B transactions. Transactions typically involve the integration of Embrace’s solutions into clients' existing systems, allowing for seamless data capture and analysis, thereby ensuring consistent value delivery to end users. In July 2023, Embrace Mobile, Inc.

raised USD 20 mn in Growth funding led by New Enterprise Associates, which will be utilized to further develop their product offerings. The firm is focused on enhancing its existing solutions and potentially exploring new markets for expansion, although specific target markets or regions have not been detailed yet.