Eloquii Design, Inc.

Eloquii Design, Inc. is a fashion brand specializing in stylish plus-size women's clothing, offering a wide range of products tailored for sizes 14-32, combining fit, quality, and trend-driven designs. Eloquii Design, Inc. was founded in 2012 and is headquartered in Columbus, US.

The company focuses on providing fashionable plus-size apparel and operates as a subsidiary of Walmart Inc. , which acquired Eloquii for USD 100 mn in October 2018 to enhance its position in the U. S. apparel market.

The founders, John Auerbach and Minty Zhou, have a history of entrepreneurship in the fashion industry. The company has completed four funding deals, with the latest being a Trade Sale in 2018. ELOQUII specializes in offering a diverse selection of plus-size women's clothing, targeting sizes 14-32. Their product range includes stylish dresses, skirts, tops, jeans, suits, and swimwear, catering to both professional and casual settings.

The brand emphasizes fit and quality, ensuring their clothing meets the expectations of the modern plus-size consumer. ELOQUII engages with customers through monthly product drops and seasonal collections, primarily serving the U. S. market while expanding its online presence globally.

ELOQUII generates revenue through direct-to-consumer sales on its e-commerce platform. Customers can purchase individual items or benefit from promotional offers. The company employs a loyalty program that allows customers to earn rewards based on their spending, promoting repeat purchases. ELOQUII's revenue model is supported by various promotions, including exclusive offers during customers' birthdays and seasonal sales events, with a focus on accessible pricing for trendy plus-size fashion.

ELOQUII plans to leverage the recent acquisition by Walmart Inc. to enhance its product offerings and explore new market opportunities. The company aims to launch upcoming products designed specifically for the evolving needs of plus-size consumers. With Walmart's support, ELOQUII is looking to expand its reach into additional geographic regions, enhancing its online platforms to better serve international markets.

The acquisition completed in October 2018 for USD 100 mn is expected to provide the necessary resources to execute these growth initiatives.